DFK/USA Welcomes New Marketing Committee Co-Chairs
September 17, 2020: DFK/USA is pleased to announce the newest co-chairs of the International Marketing Committee, Jill Jacobs, Chief Marketing Officer at member firm Friedman LLP headquartered in New York City and Allison Lavelle, Director of Marketing and Growth at member firm Bennett Thrasher headquartered in Atlanta, GA.
The DFK/USA committees’ primary objective is to concentrate on marketing strategies to grow the firm. They meet bimonthly in person to share successful marketing investments and learn from various guest speakers. “The value DFK/USA’s specialized committees bring to the membership is strengthened by our outstanding chairs. We are fortunate to have two of the best taking the reins for the Marketing Committee” said DFK/USA Membership Coordinator, Rachel Green.
Jacobs is a veteran of 25 years in professional services. She leads the marketing and communications strategy for her firm, bringing together integrated initiatives and a forward-thinking approach to drive growth. She’s been an active member of the committee, participating in calls and helping to plan annual fly-in meetings.
LaVelle works closely with members of her firm’s leadership team to develop and execute the firm’s marketing & business development strategy in pursuit of the firm’s growth. Prior to joining Bennett Thrasher, Allison worked for over 15 years in professional services. Her experience includes overseeing and managing marketing communications, business development, marketing technology and brand strategy.
Together they bring a wealth of knowledge in the professional services space and look forward to building upon that with the DFK network.
Once per year the DFK/USA marketing team, typically in conjunction with the AAM Summit, will meet in person to share ideas and connect face to face.
DFK International/USA is an association of independent, full-service public accounting and consulting firms with offices serving major markets throughout the United States. The association is affiliated with DFK International, with over 300 offices in over 80 countries.